About us

Coaches Who Were Mediocre Athletes and Good Analysts

Neither of us was ever going to be professional, which turns out to be useful. Everything we know came from working out why our own training was not producing results, and the answer was almost never that we needed to train harder. It was usually a technical fault nobody had pointed out, a training distribution that spent every session at the same moderate intensity, or a race plan that fell apart in the first fifteen minutes. Those are the three things we look for first in anybody who joins.

Coaching starts with measurement rather than a questionnaire. Swim video from four angles above and below the surface, a bike fit with pressure mapping and video, a field test in each discipline to set training zones, a review of the last year of training files if there is one, and an honest conversation about how many hours actually exist in the athlete's week rather than how many they wish existed. The plan is written to that number and reviewed every seven days.

We keep the roster small — around twenty-five athletes between two coaches — because the value is in the weekly adjustment rather than in the original document. Sessions are commented on individually, questions are answered the same day, and plans change when work, illness, injury or family require it rather than being reissued unchanged with a note to try harder. Athletes stay an average of four seasons, which is the number we watch most closely.